Case Study: Alibaba Group achieves global influencer sign-ups with Comms8

Alibaba Group reaches 1,200 influencers with Comms8

Alibaba Group, through its Alimama marketing platform, sought to connect with global influencers to promote China's best brands. Their challenge was to drive key opinion leaders (KOLs) in the UK and US to register on the platform. They partnered with the vendor Comms8 to achieve this objective.

Comms8 implemented a targeted outreach strategy, identifying and contacting over 1,200 influencers across technology, fashion, and beauty categories in five countries. The solution involved delivering a consistent brand message to build trust and encourage registration. As a result of Comms8's efforts, the campaign achieved a strong sign-up rate of 35%.

Alibaba Group