Case Study: Air China boosts business traveller engagement with Comms8’s CNN media campaign

Air China drives 10.5 million impressions with Comms8

The customer, Air China, a leading Chinese airline, sought to increase sales among business travelers. They engaged the vendor, Comms8, to collaborate with top-tier media to promote their destinations and premium services.

Comms8 implemented a multi-channel digital campaign, including a native advertising sponsorship on CNN's Expert's Guide platform and targeted display ads. The campaign generated 10.5 million impressions, a CTR of 0.22% outperforming the category average, and drove 19K users to the Air China landing page. Comms8's solution delivered over £188K in added value and successfully uplifted Air China's brand awareness by 27%.

Air China