Case Study: Red Oak Properties Streamlines Apartment Leasing and Search with CommonPlaces

Red Oak Properties streamlines 2,000+ apartment homes with CommonPlaces

Red Oak Properties, a network of apartment communities in New England, needed a complete overhaul of their leasing website and customer portal to modernize the platform and automate manual processes. They partnered with CommonPlaces, who utilized WordPress, to update the site design, preserve unique apartment search functionality, and solve specific pain points like variable apartment URLs and fluctuating rental rates.

The solution from CommonPlaces involved discovery sessions and customer journey mapping to create an automated, responsive site. Key features included a static URL structure for listings, dynamic display of local office information, and a rate-lock function for applicants. As a result, Red Oak streamlined operations, improved the customer search experience, and won the 2023 Web Excellence Award for Best Real Estate Website.

Red Oak Properties