Case Study: Tanner Doubles Monthly Ecommerce Revenue with CommonMind

Tanner doubles monthly ecommerce revenue with CommonMind

Tanner, a premier supplier of fasteners and industrial supplies, faced stagnant ecommerce sales despite strong regional success. Their challenge was to revitalize online revenue, which contributed only a small percentage of overall sales. They engaged the vendor CommonMind for a comprehensive digital marketing and ecommerce strategy overhaul.

CommonMind implemented a multifaceted solution, including replatforming the website to Adobe Commerce, hiring key in-house staff, and executing SEO and Google Ads strategies. The results were significant: within two years, monthly Google organic search traffic more than doubled and monthly ecommerce revenue also doubled, surpassing $1 million. CommonMind's work also increased Return on Ad Spend from 297% to 557%, generating substantially more revenue from ads.

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