Case Study: OpenAsset achieves 196% organic traffic growth and $5.6M in opportunities with CommonMind

OpenAsset increases organic traffic 196% with CommonMind

OpenAsset, a project-based Digital Asset Management software provider for the real estate and AEC industries, faced challenges with low SEO visibility and inefficient paid advertising campaigns. Their goal was to turn on their demand generation engine to build a stronger sales pipeline. They partnered with the vendor CommonMind to address these marketing obstacles.

CommonMind implemented a comprehensive solution that included a new content strategy using the "They Ask, You Answer" framework, SEO optimization, and enhanced paid advertising on LinkedIn, Google, and Microsoft. This strategy resulted in a 196% increase in Google organic traffic and surpassed OpenAsset's quarterly pipeline goal by 11%, generating over $5.6 million in opportunities. Marketing now sources 97% of all new business bookings, fundamentally changing leadership's view of marketing's strategic role.

OpenAsset