Case Study: mLab halves cost per signup and triples monthly signups with CommonMind

mLab cuts cost per user sign up by 50% in one year with CommonMind

mLab, a SaaS company, was struggling to increase user sign-ups via digital channels and could not accurately measure the results of its Google Ads investment due to inadequate tracking. The vendor, CommonMind, was engaged to address these marketing challenges.

CommonMind first implemented improved tracking and analytics for mLab's Google Ads. This allowed them to restructure the account, optimize bids, and create targeted ad copy and landing pages. As a result of these efforts, CommonMind cut mLab's cost per user sign-up in half and tripled the rate of monthly user sign-ups within one year.

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