Case Study: Urban Armor Gear achieves 191% more purchase conversions with Common Thread Collective and Google Demand Gen

Urban Armor Gear drives 191% more purchase conversions with Common Thread Collective

Urban Armor Gear (UAG), a manufacturer of rugged protective cases for electronics, sought to scale its digital presence but lacked the data to justify investing in visual-first performance campaigns. The challenge was to determine if Google Demand Gen could drive measurable, bottom-line revenue and support their existing efforts without proof of its incremental impact. They partnered with Common Thread Collective to explore this.

Common Thread Collective implemented a Unified Lift study to isolate the unique impact of Google Demand Gen campaigns running alongside UAG's existing channels. The results proved highly successful, with UAG achieving a 191% increase in purchase conversions and a 65.7% reduction in CPA. The study, managed by Common Thread Collective, demonstrated that Demand Gen became a vital evergreen channel, driving significant incremental growth.

Urban Armor Gear (uag)