Case Study: Quay achieves 40% higher ROAS with Common Thread Collective’s Snapchat Dynamic Product Ads

Quay drives 40% higher ROAS with Common Thread Collective

Common Thread Collective partnered with Quay, a global eyewear brand, to address their challenge of efficiently reaching high-intent shoppers on Snapchat during the peak Q4 season. The brand needed to serve product-relevant ads across its broad catalog at scale without the manual overhead of creating separate creative for each product and audience.

The solution implemented by Common Thread Collective was the use of Snapchat's Dynamic Product Ads. This automated approach used real-time product feeds to personalize ads for each shopper based on their browsing behavior. The results were significant, with the dynamic campaigns achieving a 40% higher ROAS, a 31% lower cost per purchase, and a 67% lower cost per click compared to their non-dynamic campaigns.

Quay