Case Study: Pura Cashmere validates AppLovin as a third paid media channel with Common Thread Collective

Pura Cashmere hits 78% above ROAS goal with Common Thread Collective

Pura Cashmere, a luxury cashmere and cotton wardrobe brand, faced the challenge of outgrowing its existing paid media channels. While Meta and Google provided a strong foundation, Meta was hitting an efficiency ceiling at scale and Google only captured existing demand without creating new demand. They needed a third channel to reach genuinely new customers and required it to be validated before the expensive peak season. They partnered with Common Thread Collective for paid media and channel expansion services.

Common Thread Collective implemented AppLovin as a new performance marketing channel. They launched using creative repurposed from Meta to validate the channel before investing in new production. The results in the first month were 78% above the ROAS goal. This performance validated AppLovin as a successful third channel and revealed it also provided valuable retargeting, reinforcing brand trust across multiple environments. Common Thread Collective's approach provided a clear answer before committing to a larger production budget.

Pura Cashmere