Case Study: Workvivo increases meetings booked by 40% with Common Room

Workvivo increases meetings booked by 40% with Common Room

Workvivo, a Zoom company and provider of an employee experience platform, faced a challenge with its business development representatives (BDRs) using disparate tools and manual processes for outbound sales. This lack of a standardized system made it difficult to scale successful strategies and optimize sales efficiency to meet higher growth targets. They turned to the vendor Common Room to consolidate these point solutions.

Common Room provided a unified buyer intelligence platform that served as a central command center for Workvivo's pipeline generation. The solution consolidated data and signals, enabling ops to deliver prioritized, AI-automated plays directly to BDRs. This allowed reps to focus on execution rather than manual prospecting. As a result, Workvivo saw a 40% increase in meetings booked within just one month of implementing Common Room.

Workvivo