Case Study: Superhuman achieves 2.5x meetings booked with Common Room

Superhuman boosts meetings booked 2.5x with Common Room

The customer, Superhuman, faced a challenge where its sales and business development reps were spending excessive manual effort, up to 6 hours per week, on contact creation and piecing together insights from multiple tools like Tableau, Sales Nav, and ZoomInfo. This inefficient process hindered their ability to prioritize accounts and personalize outreach effectively. To solve this, they partnered with the vendor Common Room and leveraged its platform, including its UI action layer and integrations with their proprietary ML data models.

Common Room implemented a unified sales workbench that provided a 360-degree view of accounts, enabling reps to act on signals without switching screens. The solution integrated and enhanced Superhuman's internal AI propensity model, making it actionable for the team. This resulted in a 50% increase in reply rates, a 35% decrease in lead-to-opportunity time, and a 2.5x rate of meetings booked for AI-recommended contacts. Outreach to these contacts also led to 2.4x more closed-won pipeline.

Superhuman