Case Study: incident.io cuts account duplicates by 70% with Common Room DataAgent

Incident.io cuts account duplicates by 70% with Common Room

incident.io, a fast-growing platform for engineering incident management, faced significant challenges with CRM data accuracy. Their RevOps leader, Khaled AlSaleh, struggled with accumulating account duplicates, stale contacts, and a large pool of leads that couldn't be matched to accounts, which created friction in their go-to-market execution. To address this, they turned to Common Room and its DataAgent product.

The solution from Common Room used its identity resolution engine to automatically surface and resolve data issues without manual configuration. This implementation drove account duplicates down from 3% to 0.8%, matched 3,700 previously lost contacts to real accounts, and reduced cleanup time from days to minutes. The measurable impact for incident.io was a more trustworthy data foundation, recovered leads from target companies, and the avoidance of a dedicated full-time hire for data management.

Incident.io