Case Study: Zapier increases meetings booked by 31% with Common Room

How Zapier unified buying signals to increase meetings booked by 31% in 3 months

Zapier, a leading workflow automation platform, needed its go-to-market teams to use product usage data and other buying signals to identify key stakeholders and increase contract values. However, its teams were hindered by having to work across four separate tools, which caused them to miss critical insights and made scaling their efforts impossible. To solve this, they turned to Common Room.

By implementing Common Room as a single source of truth, Zapier unified its siloed data to automatically surface the right personas and run automated plays. This solution delivered significant results, including a 31% increase in total meetings booked within just three months. Furthermore, account managers sourced 41% of the total pipeline and 24% of all closed-won deals, demonstrating the powerful impact of Common Room.

Zapier

Nalin Vahil

VP of Sales and Customer Success