Case Study: SuperHi boosts new member engagement with Common Room

How to use Slack DMs to engage your community

SuperHi, an online education platform, faced the challenge of keeping its student community actively engaged on Slack, as some members would gradually become inactive. To address this, they partnered with vendor Common Room, utilizing its Workflows automation feature to send personalized, scaled direct messages to members.

The solution involved implementing Common Room Workflows to automate a personalized welcome and re-engagement campaign sent via Slack DMs from a real team member. This approach made interactions feel more human than their previous bot-based tool. The result was a nearly 3x increase in new member engagement and significantly higher response rates, leading to a more active and thriving community for SuperHi.

SuperHi

Max Pete

Community & Customer Support Lead