Case Study: Atlassian Community scales community impact and proves value with Common Room

How to 10x your community without losing sight of your North Star

Atlassian Community, a large online user group for the software company, needed to demonstrate the tangible business value of its massive, multi-channel community to secure ongoing leadership buy-in. They partnered with Common Room to help articulate this value and measure the impact of their community-led growth strategy.

Using the Common Room platform, the team gained a unified view of member engagement across various channels, moving beyond basic forum metrics. This allowed them to quantify their community's reach and tell a more complete story of its influence, which was critical for securing organizational support. The insights from Common Room helped Atlassian solidify its North Star metric of growing brand champions and effectively showcase the community's downstream impact on the business.

Atlassian Community

Stephanie Grice

Head of Global Community & Customer Advocacy