Case Study: Semgrep grows qualified pipeline 74% with Common Room

How Semgrep warmed up cold outbound to grow pipeline 74% in a single quarter

Semgrep, an open-source application security platform, needed to grow its outbound pipeline by moving away from inefficient cold outreach and identifying warm, high-intent prospects. Their sales development representatives lacked a scalable way to automate signal-based sales plays and access buyer intelligence across digital channels. To solve this, they turned to Common Room and its AI-powered customer intelligence platform.

By implementing Common Room, Semgrep’s SDRs gained a unified view of person- and account-level signals from sources like product usage, web visits, and GitHub activity. This allowed them to automate high-converting outbound plays and follow up on in-market buyers quickly. Common Room directly contributed to a 74% increase in qualified pipeline within three months and generated a 2.5x return on the investment in under a quarter.

Semgrep

Jason Klumpp

Director of Sales Development