Case Study: Pulumi achieves 27% of meetings booked with Common Room

How Pulumi revealed the buyers behind the signals to generate 27% of meetings booked

The customer, Pulumi, needed to gain full visibility into their buyers and their journeys across various digital channels like GitHub, X, and Reddit. Their go-to-market teams lacked a unified view, making it difficult to qualify and prioritize opportunities from the abundance of buying signals. To address this challenge, they turned to the vendor, Common Room, and its platform for buyer intelligence.

Common Room provided a solution by integrating all of Pulumi's data sources to create unified profiles with its Person360 feature, giving sales reps access to previously hidden signals. The platform allowed reps to quickly research accounts, filter for high-intent leads, and receive automated alerts on new opportunities. This implementation enabled Pulumi to generate 27% of its sales-qualified meetings booked through Common Room, significantly boosting the productivity of its sales development representatives and account executives.

Pulumi

Tyler Hayden

Director of Sales Development