Case Study: Notion increases meetings booked per rep by 30% with Common Room

How Notion unlocked customer intelligence to generate 30% more meetings per rep per month

Notion, an AI-powered connected workspace, faced a significant challenge as its go-to-market teams were bogged down by a fragmented tech stack. Reps had to manually switch between as many as six different tools to research prospects, resulting in lost efficiency and productivity. This time-consuming process made it difficult for teams to quickly visualize product usage data alongside other buying signals.

To solve this, Notion implemented Common Room to consolidate its entire GTM stack. The solution unified all digital signals into a single platform, automating the connection of anonymous activity to real people and accounts. This enabled reps to act on buyer intelligence swiftly using AI and automations. As a result, Common Room helped generate a 30% increase in meetings booked per rep per month, contributing to 16% of the company's total pipeline and 18% of its total revenue.

Notion

Pratyusha Ram

GTM Systems