Case Study: Census scales community growth and proves ROI with Common Room

How Census used Common Room to scale its community and show ROI

Census, a data activation platform, used Common Room to address the challenges of scaling its vendor-agnostic Operational Analytics Club. The community team faced manual processes for growth and engagement, difficulty in identifying members for a champions program, and an inability to prove the community's concrete business impact to secure internal resources and support.

By implementing Common Room, Census automated community tracking and gained cross-channel visibility to foster growth and launch its Data Champions program effectively. The solution provided by Common Room delivered measurable results, showing that over 50% of closed deals and 28% of the pipeline were community-engaged, while deals involving a member closed 40% faster. This data enabled Census to clearly demonstrate the ROI of its community initiatives.

Census

Allie Beazell

Marketing Chief of Staff and Director of Developer Marketing