Case Study: CelerData drives a 75% increase in signal-sourced pipeline with Common Room

How CelerData optimized its GTM motion to drive a 75% increase in signal-sourced pipeline

CelerData, a cloud-managed SQL engine powered by the open-source StarRocks database, faced the challenge of identifying commercial opportunities within its large and active Slack community. They needed to move beyond traditional, linear buyer journeys and find a smarter way to focus their attention on high-intent, high-fit individuals across various digital channels to grow their pipeline. They turned to Common Room to unify these signals and automate the discovery process.

Using Common Room, CelerData implemented a solution that combined signals from Slack, LinkedIn, GitHub, and other channels to get a unified view of buyer activity. They used features like tags and segments to automatically identify and qualify community leads, and workflows to automate personalized outreach plays. This resulted in a 75% year-over-year increase in signal-sourced pipeline, with their Slack community alone now responsible for nearly 25% of their total pipeline. Common Room provided the indispensable intelligence needed to break down silos and drive this significant growth.

CelerData

Tyler Wishnoff

Senior Marketing Manager