Case Study: Asana deepens community engagement and proves business impact with Common Room

How Asana uses a data-driven approach to measuring success by tying community work to business impact

Asana, a leading work management platform, sought to better understand and leverage its large, multi-channel Asana Together community to prove business value. Their challenge was manually stitching together data from various platforms, which was time-consuming and prevented them from gaining holistic insights into member engagement and program impact. They turned to the vendor Common Room and its intelligent insights platform to unify this customer intelligence.

By implementing Common Room, Asana automated its reporting and gained a unified view of community activity. This allowed the team to connect ambassador engagement directly to accounts, collaborate more effectively with internal teams, and identify opportunities to deepen member engagement. The solution from Common Room saved the team an estimated 100+ hours annually on manual reporting, freeing them to focus on high-value community building and allowing them to report on the program's impact in a more cohesive and meaningful way to the rest of the business.

Asana

Joshua Zerkel

Head of Global Engagement Marketing