Case Study: Apollo GraphQL drives 26% of qualified leads with Common Room

How Apollo GraphQL tapped into unseen signals to drive 26% of qualified leads

Apollo GraphQL faced the challenge of harnessing valuable customer data spread across multiple channels like GitHub, X, and its own product. Their go-to-market teams struggled to consolidate this data to uncover buying signals, understand the customer journey, and identify ideal prospects, leaving many sales opportunities unseen. To address this, they turned to the vendor Common Room and its platform for unifying buyer intelligence.

By implementing Common Room, Apollo GraphQL integrated its data sources into a single hub, utilizing features like Person360 for unified customer profiles and Segments for targeted prospecting. This gave their sales representatives a complete view of buyer activity, enabling them to identify warm prospects and run repeatable sales plays. The solution drove significant measurable impact, with Common Room responsible for generating 26% of the company's qualified leads and adding hundreds of thousands of dollars in new pipeline.

Apollo

Aisha Nins

GTM Program Manager