Case Study: Grammarly boosts reply rates by 50% with Common Room

Grammarly increases reply rates by 50% with Common Room

Grammarly, an AI communication and productivity assistant, faced the modern challenge of cutting through the noise of busy buyer inboxes with outbound outreach. The company needed to achieve personalization at scale and find a way to make AI-delivered insights actionable for its sales representatives. To address this, Grammarly partnered with the vendor Common Room to enhance its go-to-market strategy.

Using Common Room, Grammarly was able to automate insights with AI-assisted propensity scoring and act as an action layer for its customer-facing teams. The solution implemented by Common Room provided hard-to-see buying signals and person-level enrichment. As a result, Grammarly achieved a 50% increase in reply rates and decreased its lead-to-opportunity time by 35%.

Grammarly