Common Ground
38 Case Studies
Case Study: Veolia Water Technologies boosts PPC leads and cuts CPA with Common Ground
A Common Ground Case Study
Veolia Water Technologies boosts PPC leads by 273% with Common Ground
The customer, Veolia Water Technologies, faced challenges with an underperforming Google AdWords account that was poorly structured, leading to wasted ad spend on irrelevant searches and inaccurate conversion tracking. They engaged the vendor, Common Ground, to improve their PPC performance within their existing budget.
Common Ground completely restructured the AdWords account, implemented proper conversion tracking, and refined targeting to focus on high-quality users. This strategy resulted in a 273% increase in leads, a 79% rise in qualified traffic, and a massive 93% reduction in cost per acquisition for Veolia, all without increasing the monthly media spend.
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