Case Study: Thomas International boosts organic conversions with Common Ground

Thomas International boosts organic conversions 112% with Common Ground

Thomas International, a global HR software company, faced the challenge of increasing organic inbound leads within a competitive market with established competitors. They partnered with the vendor Common Ground to significantly boost website visibility and conversions despite having limited internal resources for development and content creation.

Common Ground implemented a focused SEO and digital marketing strategy. This involved high-impact technical improvements, targeted content creation that matched user intent, and a precise link-building approach. The solution delivered exceptional results for Thomas International, including a 200% increase in website visibility, an 89% growth in organic sessions, and a 112% boost in organic conversions.

Thomas International