Common Ground
38 Case Studies
A Common Ground Case Study
Six Physio, a UK-based physiotherapy clinic, faced the challenge of increasing its online visibility for highly competitive, location-based search queries to support its growing number of clinics. They tasked the vendor, Common Ground, with using SEO and digital marketing services to shift focus from research-driven traffic to attracting users with more commercial, booking intent.
Common Ground implemented a strategic SEO campaign focused on improving rankings for local commercial terms. The solution delivered exceptional results, including a 41% year-over-year increase in organic traffic, a 55% increase in rankings in the top three positions, and a 35% increase in local terms ranking first. This significantly boosted organic lead generation for Six Physio, cementing its position as a go-to physiotherapy clinic in London.