Case Study: Shirtworks achieves 48% more organic orders with Common Ground SEO

Shirtworks boosts organic orders 48% with Common Ground

Shirtworks, a UK-based ecommerce company, approached Common Ground to help recover from a significant loss in organic traffic. Their initial challenge was to regain this visibility and increase conversions, with a target of 30% more visitors and 20% more quotes year-on-year.

Common Ground implemented a comprehensive SEO strategy that moved beyond simple link building to include full technical, content, and UX audits of the large site. Despite working with an older Joomla setup, their persistent efforts led to outstanding results: a 105% increase in organic visibility, a 48% rise in organic orders, and a 33% increase in organic conversions, greatly improving ROI and lowering customer acquisition costs.

Shirtworks