Case Study: Shakespeare Birthplace Trust achieves Google Grants Pro status with Common Ground

Shakespeare Birthplace Trust boosts average spend by 26% with Common Ground

The Shakespeare Birthplace Trust faced the challenge of growing their Google Grant status from a standard to a Pro account. Their existing account suffered from poor conversion tracking, ineffective messaging, and a lack of strategic targeting, which prevented them from meeting the necessary criteria. They partnered with Common Ground to address these issues.

Common Ground implemented a significant restructure of the PPC account, introducing better budget controls, location and audience targeting, ad scheduling, and a refined keyword strategy. This solution successfully secured the client's upgrade to a Google Grants Pro account, which came with a monthly paid budget of $40,000. The work by Common Ground also resulted in a 26% improvement in average spend and enhanced overall campaign performance.

Shakespeare Birthplace Trust