Case Study: Riverbank IT Management boosts organic traffic with Common Ground SEO

Riverbank IT Management grows organic traffic 43% with Common Ground

Riverbank IT Management, an IT services provider, faced the challenge of shifting its business focus from London to exclusively target the Oxfordshire market. They tasked their vendor, Common Ground, with overhauling their SEO strategy to build local visibility, increase organic traffic by 20%, and maintain lead generation, all while removing all London-centric content from their website.

Common Ground implemented a revised SEO and digital marketing strategy to meet this local targeting goal. The results were significant, including a 43% year-on-year increase in organic traffic and a 35% increase in rankings within the top three search results. Most importantly, the campaign drove hundreds of potential local clients to Riverbank IT Management, achieving an average conversion rate three times higher than the baseline goal.

Riverbank IT Management