Case Study: Oxford Centre for Hindu Studies boosts revenue with Common Ground PPC

Oxford Centre for Hindu Studies boosts revenue 298% with Common Ground

The Oxford Centre for Hindu Studies (OCHS) approached Common Ground with the challenge of increasing online revenue and the number of bookings for their courses. They needed to grow their business but their existing Google Ads account was underperforming due to improper setup and a lack of optimization.

Common Ground restructured the Google Ads account, removing keyword duplicates and updating ad copy to follow best practices. This improved traffic quality and increased the conversion rate. The vendor also streamlined conversion tracking and fixed restrictive targeting on display ads. As a result, Common Ground increased the client's revenue by 298% and transactions by 361% while reducing the cost per conversion by 77% and significantly improving the return on ad spend.

Oxford Centre for Hindu Studies