Case Study: iMyHome boosts conversions and cuts CPA with Common Ground

iMyHome boosts conversions by 34% with Common Ground

iMyHome, a leading network of RICS Chartered Surveyors, faced challenges in boosting conversions and reducing cost per lead during a tough UK housing market, having paused its paid search campaigns for over a year. They partnered with Common Ground to revitalize their digital marketing efforts with a focus on high-quality lead generation.

Common Ground implemented a data-driven PPC strategy, leveraging historical performance data to rebuild and optimize the campaign structure. The solution focused on refining ad copy and targeting to prioritize quality leads that matched iMyHome's operational capacity. This approach delivered a 34% increase in conversions and a 22% reduction in CPA, adding an estimated £2 million in sales pipeline value for iMyHome.

iMyHome