Case Study: Hyland achieves 85% more leads with Common Ground's full-funnel PPC strategy

Hyland boosts lead generation by 85% with Common Ground

Hyland, a leading provider of enterprise content management software, approached Common Ground to revamp its PPC strategy. The challenge was to shift from a top-of-funnel approach to a more holistic strategy that would drive higher-quality leads and better align with their core marketing pillars, all while overcoming internal structural complexities.

Common Ground implemented a full-funnel PPC strategy, reallocating the budget to focus on mid- and bottom-funnel users and creating bespoke landing pages. The results were significant, with an 85% increase in lead generation and a 33% reduction in cost-per-acquisition. This successful campaign for Hyland was recognized as the Paid Search Campaign of the Year at the 2025 UK Paid Media Awards.

Hyland