Common Ground
38 Case Studies
A Common Ground Case Study
Grosvenor, an international property organization, sought to increase commercial success for its tenants in Belgravia by driving more traffic and conversions to their profiles on its Belgravia LDN website. They challenged the vendor, Common Ground, to achieve this using SEO activities, with specific KPIs for a 40% increase in organic traffic and a 30% increase in organic conversions year-over-year.
Common Ground implemented a comprehensive SEO strategy that included managing a site migration, growing keyword rankings, and expanding the target search market. The results significantly exceeded the original KPIs, delivering a 113% increase in organic traffic and a 46% increase in organic conversions year-over-year, providing Grosvenor and its tenants with their best-ever results.