Case Study: Elmtec achieves 59% more organic conversions with Common Ground SEO

Elmtec increases organic conversions by 59% with Common Ground

The customer, Elmtec, is the UK distributor for SketchUp 3D modeling software. Their challenge was competing directly against the main SketchUp brand in digital marketing to drive conversions and organic traffic. They approached the vendor, Common Ground, to run a 12-month SEO and digital marketing campaign to overcome this.

Common Ground implemented a strategy focused on creating content and landing pages for non-brand search terms, making on-page improvements, and conducting a link acquisition campaign. This approach resulted in a 59% increase in organic conversions and a 105% increase in organic sessions, significantly exceeding their initial targets.

Elmtec