Case Study: Drive Fuze triples brand visibility with Common Ground’s SEO and PPC

Drive Fuze triples brand visibility by 300% with Common Ground

Drive Fuze, a UK-based car subscription start-up, faced the challenge of rapidly increasing its brand visibility and generating sign-ups within a highly competitive market. With a new website offering little data and a limited development budget, they partnered with the vendor Common Ground for strategic SEO and PPC services to disrupt the sector and become the market leader.

Common Ground implemented a multi-pronged digital marketing approach, using Meta and Google Performance Max campaigns to educate potential customers and Google Search Ads to target specific search terms. Their SEO strategy focused on creating educational content and building targeted landing pages. This solution drove exceptional results for Drive Fuze, including a 17% increase in conversions, a 300% growth in brand visibility, and a 25% reduction in PPC CPA. Common Ground's campaign was so successful it achieved a 4:1 ROI and won an award at the UK Search Awards.

Drive Fuze