Case Study: Customer Thermometer boosts organic leads and traffic with Common Ground SEO

Customer Thermometer boosts organic leads 14% with Common Ground

The customer, Customer Thermometer, engaged the vendor Common Ground to continue driving organic traffic and leads to its website, with a specific strategic focus on growing its market share in the United States. The challenge was to build upon previous progress and significantly increase performance in this pivotal market.

Common Ground implemented a solution focused on SEO, including the publication of targeted content, technical website updates, and owner-led PR activity. This strategy successfully increased Customer Thermometer's year-on-year organic search traffic by 44% and its US market share by 55%. Most importantly, Common Ground delivered a 14% increase in organic leads, directly supporting the customer's core business objectives.

Customer Thermometer