Case Study: CIPHR achieves 859% more high-value conversions with Common Ground

CIPHR boosts high-value conversions 859% with Common Ground

CIPHR, an HR solutions provider, faced the challenge of decreasing their cost per conversion while increasing high-value demo bookings in a highly competitive digital market. They reached out to Common Ground for assistance with their digital marketing activities.

Common Ground implemented a targeted Google Ads campaign, focusing on CIPHR's key industries and utilizing upgraded ad copy and automated bidding strategies to prioritize high-value conversions. This approach delivered exceptional results, including an 859% increase in high-value conversions and a 353% higher click-through rate, significantly exceeding CIPHR's goals.

CIPHR