Case Study: CIPHR achieves 60% more conversions with Common Ground

CIPHR boosts conversions 60% with Common Ground

CIPHR, a leading provider of HR software solutions, faced the challenge of increasing conversions by 30% and reducing cost per acquisition by 10% amidst a website relaunch and rising advertising costs. They partnered with Common Ground to execute a targeted digital marketing campaign using Google Ads.

Common Ground implemented a sector-specific PPC strategy, overhauling ad copy for the new website and employing rigorous bid management to control costs. The results far exceeded goals, with a 60% increase in conversions, a 24% reduction in CPA, and an exceptional 1,588:1 ROI on campaign spend. This success earned Common Ground the B2B Campaign of the Year award at the 2025 UK Paid Media Awards.

CIPHR