Case Study: Arts University Bournemouth boosts conversions and cuts CPL with Common Ground

Arts University Bournemouth cuts cost per lead by 77% with Common Ground

Arts University Bournemouth (AUB) aimed to drive more prospective students to its website, increase conversions from open day bookings and prospectus downloads, and reduce its digital marketing cost per lead. To achieve this, the university partnered with vendor Common Ground.

Common Ground implemented a Google Performance Max (PMax) campaign to complement AUB's existing digital marketing. This strategy utilized machine learning to optimize ads across Google's channels, targeting specific audience segments with tailored assets for various art and design courses. The solution from Common Ground was highly successful, yielding a 77% reduction in cost per lead, over 4,500 conversions, and a decrease in marketing spend per lead to just £39.

Arts University Bournemouth