Case Study: Annie Sloan achieves 295% ROAS on shopping ads with Common Ground

Annie Sloan boosts ROAS 820% with Common Ground

Annie Sloan, a retailer of paint and decorative products, faced the challenge of launching ecommerce functionality on its website for the first time. With no historical sales data and a need to continue supporting its network of stockists, the company partnered with Common Ground to introduce revenue-driving paid campaigns that balanced direct online sales with driving traffic to partner sites.

Common Ground implemented a dual-focused strategy, starting with optimized Google Search campaigns and then introducing Google Shopping ads. Through meticulous setup, A/B testing, and feed optimization, Common Ground achieved significant results for Annie Sloan, including an 820% return on ad spend (ROAS) on Google Ads and a 295% ROAS on new Shopping ads. Their efforts also increased the paid conversion rate by 37%, with paid campaigns directly accounting for 30% of all site revenue.

Annie Sloan