Case Study: Annie Sloan increases PPC sales by 400% with Common Ground

Annie Sloan boosts PPC sales 400% with Common Ground

Annie Sloan, a paint retailer, faced challenges with its paid advertising campaigns due to an inability to implement eCommerce tracking on its Magento website, which prevented accurate attribution of sales. Furthermore, its online store was only accessible to users in the UK and France, complicating ad messaging and goals for different international audiences. The company enlisted Common Ground to manage its PPC activity with the dual goals of driving footfall to local stockists and increasing direct online sales.

Common Ground implemented a tailored PPC strategy for Annie Sloan, creating specific campaigns and messaging based on the user's region. Despite the tracking limitations, they set up conversion goals in Analytics to measure performance. This approach led to a 400% increase in online purchases from PPC, a 96% reduction in cost per acquisition (CPA), and 45% of all PPC users either making a purchase or searching for a local stockist. Common Ground also achieved significant improvements in engagement metrics, including a 47% increase in click-through rate and a 41% decrease in bounce rate for paid traffic.

Annie Sloan