Case Study: Alfresco achieves a 64% lower CPA and 162% higher conversion rate with Common Ground PPC

Alfresco boosts click-through rate by 105% with Common Ground

Alfresco, a provider of innovative content management solutions, engaged Common Ground to review and improve their underperforming Google Ads account. Their primary challenge was a high and rising cost per acquisition that needed to be reduced to align with their new business vision.

Common Ground implemented a full PPC account review and restructure, categorizing campaigns by performance to strategically reallocate budget and optimize ad copy. This solution led to a 64% reduction in CPA, a 162% increase in conversion rate, and a 105% improvement in click-through rate, significantly boosting Alfresco's ROI from paid traffic.

Alfresco