Case Study: Sentry Commercial achieves increased productivity and profitability with CommissionTrac

How Mark and Melissa at Sentry Commercial use CommissionTrac to Increase Brokerage Productivity and Profitability

Sentry Commercial, a Southern New England real estate services firm, was struggling with fragmented data across multiple spreadsheets and a CRM that was detached from their accounting — resulting in duplicate entry, manual calculations, and a lack of at-a-glance financial visibility. To solve this, Sentry Commercial adopted CommissionTrac, a commissions and back-office management platform, to consolidate deal and commission data and integrate with their Rethink CRM.

CommissionTrac provided a single dashboard, automated commission posting, and customizable reports so Mark and Melissa could access the company’s financials and agent metrics immediately. In the first six months CommissionTrac processed 100+ deals, saved 202 hours, and delivered a $7,115 ROI, enabling faster forecasting, fewer errors, and a more productive, profitable brokerage.

Sentry Commercial

Mark Duclos

SIOR, President