Case Study: Corporate Visions achieves global sales alignment and 90% messaging certification with CommercialTribe

How does a quickly growing, global company launch a successful sales kickoff

Corporate Visions, a B2B sales messaging company that had grown rapidly through acquisitions, needed to launch a successful sales kickoff to unify several acquired sales teams, align on a single message, and ensure reps mastered a suite of product and service stories. The core challenge was shifting a low-practice culture to one where salespeople could reliably articulate value and break the status quo across a global team.

CommercialTribe built a Product & Service Go-to-Market plan that combined leader-recorded best-practice whiteboard stories, on-demand practice and video submission for manager feedback and certification, and a required two-day live delivery during the sales kickoff. Within three months over 90% of the sales organization certified on the seven strategic whiteboards (averaging 2.5 practice recordings each), reps rated the kickoff as highly impactful, and Corporate Visions reported improved cross-product pipeline and cross-sell conversions.

Corporate Visions

Tim Riesterer

CMO and SVP Strategic Consulting