Case Study: Leading Internet Technology Company achieves rapid global sales certification in six weeks with CommercialTribe

How a leading internet technology company enabled an agile sales team using CommercialTribe

A leading internet technology company with rapid product and customer growth needed to quickly align a large, global sales force around a new solution-based product narrative. Their existing process relied on hour-long 1:1 roleplays, Google Form scorecards and manual data aggregation, which was time-consuming, inconsistent and could take up to three months to certify the sales organization—making it hard to pivot messaging in a fast-moving market.

By implementing CommercialTribe, the company standardized and customized messaging by role and region, enabled practice activities and live-call submissions, and created searchable highlight reels and a structured scoring system. The platform cut certification time dramatically (managers now average 80 minutes vs ~80 hours previously), enabled global certification in six weeks or less, drove 90–96% participation, supported four certifications in two quarters, and helped the pilot product unit become the company’s fastest-growing business unit.