Case Study: Hotels Combined achieves multilingual web localisation and SEO optimisation with Commercial Translation Centre

Hotels Combined localizes 1M+ words with Commercial Translation Centre

Hotels Combined, a leading Australian hotel sales aggregator website, faced the challenge of translating and localizing over one million words of promotional web content into more than twenty languages for three consecutive years. They engaged the vendor, Commercial Translation Centre, to handle this large-scale translation, localization, and search engine optimization project to effectively reach a global audience.

Commercial Translation Centre provided a comprehensive solution that went beyond basic translation. Their services included sales localization, SEO keyword research, full operation of the client's multilingual CMS, and software testing. This integrated approach streamlined the workflow, reduced double-handling, and ensured all content was optimized for search and culturally adjusted for each market. The vendor's ongoing involvement in CMS development and their provision of quality feedback led to more efficient processes and significant cost savings for the customer.

Hotels Combined