Case Study: Target achieves 102% ROAS growth on retail media with CommerceIQ

Toy Brand integrated retail media to improve ad spend at Target

Target, a major retailer working with a toy manufacturer, faced limited visibility and control in Target’s Criteo retail media—automatic campaigns didn’t allow vendors to track or bid on individual keywords, so the brand couldn’t identify or reuse high-performing search terms. To solve this, the brand engaged CommerceIQ, using CommerceIQ’s integrated retail ecommerce platform and its Retail Media Management feature to enable omnichannel retail media and keyword-level coordination across retailers.

CommerceIQ used AI and automation to create a single source of truth for cross-retailer performance and to add proven keywords from Amazon and Walmart into Target’s auto campaigns via Criteo’s “add keyword” feature. Within two months leading into the holidays, Target ROAS rose 102% to $4.98 (with Cyber5 week ROAS up 46% to $5.14) and CTR climbed 0.66 percentage points from 0.33% to 0.99% (a 191% increase). By contrast, Amazon declined (-18% overall ROAS, -39% Cyber5, -0.20pp CTR) while Walmart delivered mixed results (+57% overall ROAS, -10% Cyber5, +0.15pp CTR), underscoring the impact of CommerceIQ’s approach at Target.

Target