Case Study: Fortune 500 Food Brand achieves ad efficiency and reduced wasted spend on Amazon & Walmart with CommerceIQ

Top Food Brand drives retail media growth at Walmart

Fortune 500 Food Brand, a top food company with over $10 billion in annual revenue, faced ad inefficiency on Amazon and Walmart while using a competing retail media platform: daily budgets ran out by mid‑morning, campaigns missed brief peak demand windows, dayparting was limited, and the team lacked transparency into automated campaign drivers. To address this, the brand turned to CommerceIQ and its integrated retail ecommerce platform, including the Hourly Bidder feature.

CommerceIQ implemented the Hourly Bidder to scrape hourly data (including Amazon Marketing Cloud inputs), adjust bids to hourly sales patterns, and provide an integrated insights dashboard to guide strategy. After one month, CommerceIQ’s solution reduced CPCs by 12%, increased clicks by 7% and impressions by 34%, extended campaign run times from running out at 10am to staying live until 5pm, and cut wasteful spend by better matching budgets to shopper demand.