Case Study: Fortune 500 Food Brand achieves +180% total Share of Voice and 2.8x ad-sales growth with CommerceIQ

Top Food Brand captures Share of Voice at Sam’s Club

Fortune 500 Food Brand, a consumer packaged goods company with over $10 billion in annual revenue, was seeing underperforming retail media despite using a competing platform. Their ad spend focused on ineffective branded campaigns that cannibalized organic Share of Voice, and the team lacked visibility into how spend was allocated or what truly drove performance. They turned to CommerceIQ’s integrated retail ecommerce platform to regain control and clarity.

CommerceIQ implemented its Incremental ROAS (iROAS) approach to estimate organic performance and identify keywords with the largest incremental opportunity, then shifted budgets to high‑iROAS brands, boosted bids on priority terms, and maintained Share of Voice. In three months, ad sales rose 2.8x relative to the ad spend increase, Sponsored Share of Voice grew +800%, total Share of Voice increased +180%, and the most important keywords saw a 10x gain—results visible in CommerceIQ’s keyword‑level Share of Voice dashboard.