Case Study: Pilgrim’s Pride boosts incremental sales with CommerceIQ AI Goal Optimizer

Pilgrim’s Pride boosts iROAS and grows sales with flat spend using CommerceIQ

Pilgrim’s Pride, one of the largest chicken producers in the US, faced challenges with an underperforming retail ad campaign that frequently went dark and had low efficiency. In a difficult market, they turned to their existing partner, CommerceIQ, to address issues like poor return on ad spend, disconnected media data, and the inefficiency of manual optimizations.

CommerceIQ implemented its Retail Media Management solution using the proprietary AI Goal Optimizer. This tool automated budget and bid adjustments in real-time to maximize campaign performance. As a result, Pilgrim’s Pride increased sales and key metrics like incremental return on ad spend while reducing cost-per-click, all without increasing their advertising spend. CommerceIQ delivered significant growth even with a flat or reduced media budget.

Pilgrim’s Pride